Deduplication

The basic principle of a direct mail or telemarketing campaign is accurate deduplication, or the removal of double entries on a database. It sounds simple but a duplicate record may have a discrete error like a different form of salutation (Mrs and Ms), a house name instead of a number, or a formatting error where, for instance, the lines of the address are placed in a different order. EDMMEDIA has highly accurate deduplication techniques that ensure that you always contact unique consumers, in the right way, increasing response rates and ROI.