Profile analysis

Before starting a recruitment campaign, EDMMEDIA can carry out a detailed profile analysis of the list to reveal certain habits and characteristics of the individuals compared with those of the average UK consumer or known customer profile. Profile analyses are possible on three different levels: personal, household and postcode. This profiling exercise can identify so-called look-a-likes, consumers with profiles similar to those of your present customer or donor base, EDMMEDIA can select them for you. A big advantage of a look-a-like selection is that you can contact consumers with similar interests at relatively low cost.

EDMMEDIA is an international company specialising in direct marketing through the intelligent use of data and targeting.
Since 1995 we have been indentifying who our clients should be mailing and helping them understand how and when it is best to contact them. By combining our data expertise and our experience of consumer markets, off and online, we can dramatically improve your customer acquisition results.

At the heart of our business is customer orientated targeting and acquisition for both commercial and non-profit organisations.

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