New Charity File from EDMMEDIA
17/06/10EDMMEDIA launches Charity Donor Prospects, a brand new list made up of buyers who have bought from the highly regarded Scotts & Co range of catalogues and selected as most likely to donate to charity. These individuals have repeatedly transacted by post and have been identified from profiling as ideal prospects for charity direct mail appeals.
A highly responsive file of 204,637 charity names, the list offers affluent individuals who have been identified as regularly donating to charity. Data is ideal for charities who target direct mail responsive individuals likely to donate. Generated from direct mail and insert campaigns, all the names have been selected as a result of a major matchback and profiling exercise designed to identify those names which are most likely to support charities by direct mail. The list will perform exceptionally well for direct mail campaigns, for charity trading catalogues and charity cash or regular giving appeal mailers.
The affluent nature of the file means these donors have significant disposable income, since not only do they donate, but they also purchase high quality, non essential household, clothing and gift items by mail. They have an average spend of £40; 64% are female, 91% aged 55 yrs, and all are mail order buyers.The list has the added benefit of offering specific charity selects: Animal Charity, Children's Charity, Charity Trading Catalogues and Raffle ProspectsThe list selections include hotlines, multibuyers, spend, age and recency. The data has been extensively updated and cleaned against industry suppression files and is regularly mailed by the list owner, thus providing an excellent new source of charity prospectsKey interests include Gardening, the theatre, collectables, charities, wines, outdoor interests, the environment, National Trust, and holidays abroad.Charity Donor Prospects is MPS screened and seeded. Minimum order of 5,000 names.
Costs:
*Charity select could concern animal, children, charity trading catalogues, raffle.
Delivery time: 3-5 working days.Contact:Jo Sargent, Olivier Joseph or Sam Kitchin at EDMMEDIA on 0207 456 1380 or listsedmmedia.co.uk
A highly responsive file of 204,637 charity names, the list offers affluent individuals who have been identified as regularly donating to charity. Data is ideal for charities who target direct mail responsive individuals likely to donate. Generated from direct mail and insert campaigns, all the names have been selected as a result of a major matchback and profiling exercise designed to identify those names which are most likely to support charities by direct mail. The list will perform exceptionally well for direct mail campaigns, for charity trading catalogues and charity cash or regular giving appeal mailers.
The affluent nature of the file means these donors have significant disposable income, since not only do they donate, but they also purchase high quality, non essential household, clothing and gift items by mail. They have an average spend of £40; 64% are female, 91% aged 55 yrs, and all are mail order buyers.The list has the added benefit of offering specific charity selects: Animal Charity, Children's Charity, Charity Trading Catalogues and Raffle ProspectsThe list selections include hotlines, multibuyers, spend, age and recency. The data has been extensively updated and cleaned against industry suppression files and is regularly mailed by the list owner, thus providing an excellent new source of charity prospectsKey interests include Gardening, the theatre, collectables, charities, wines, outdoor interests, the environment, National Trust, and holidays abroad.Charity Donor Prospects is MPS screened and seeded. Minimum order of 5,000 names.
Costs:
| Base rental: | £125/000 |
| Recency: | £10/000 |
| Hotlines 0-3m: | £20/000 |
| Multibuyers: | £10/000 |
| Charity selects: | £10/000 |
| Product Bought: | £10/000 |
| Order Value: | £10/000 |
| Age: | £10/000 |
| Mutually exclude orders: | £10/000 |
| Geography: | £5/000 |
| Gender: | £5/000 |
| Run On: | £15/000 |
| Output: | £50 flat |
| Minimum order: | 5,000 names |
Delivery time: 3-5 working days.Contact:Jo Sargent, Olivier Joseph or Sam Kitchin at EDMMEDIA on 0207 456 1380 or listsedmmedia.co.uk
