EDM Media: the reasons why
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Cases

Connect Award Winner 2007 Intelligent Use of Data in a Fundraising Campaign

How EDM Media built a database of 15,000 new donors on a £100,000 budget for Mission Direct, a charity for Christian volunteers working in some of the poorest countries.

Hopegivers International

This case study demonstrates how a charity can launch into a new country effectively. The  innovative data strategy has enabled donors to be recruited at a low cost, creating value and maximising the use of swap data.


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  • Maximum response to your campaign
  • The EDM method guarantees that the best possible data file is selected
  • Vast experience: 3,500 data file selections per year
  • Extensive testing of the rollout potential per file
  • Benefit from improved costs and better cash flow
  • Clarity and openness in the partnership/ relationship
  • Higher response rate + lower costs = higher ROI
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