EDM: We Know Consumers
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Connect Award Winner 2007 Intelligent Use of Data in a Fundraising Campaign

How EDM Media built a database of 15,000 new donors on a £100,000 budget for Mission Direct, a charity for Christian volunteers working in some of the poorest countries.

EDM knows consumers. We know where they live, where they used to live or where they have moved to. We know their telephone number and whether they want to be called by you. We know which consumers like mail-order shopping, which ones have a big heart for charitable causes and where they can be found. We know whether they prefer to be approached by mail, telephone or email. This knowledge is at your organisation’s disposal via EDM Media, EDM Data and EDM Projects. Together with 35 professionals we make sure that your direct marketing campaign achieves what it should achieve: i.e. as many responses as possible. EDM means a guaranteed level of high quality direct marketing.

Database selection and optimisation: lower costs, better response, increased output.
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Turn-key sales projects: a guaranteed number of new customers per month.
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Data management and maintenance: continual up-to-the-minute data, less waste.
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For more information please contact: Lisa Neville +44 (0) 20 7456 1380 or email mailto: lneville@edmmedia.co.uk

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